a spark, a flame, a fire
Small Business,
Big Design.
A Spark, a Flame, a Fire — Graphic & Web Design Studio, Staffordshire
A Spark, a Flame, a Fire is a dedicated graphic and web design studio based in rural Staffordshire, UK. Founded by Andy Taylor in 2018, the studio specialises in crafting unique, expressive branding and websites for small businesses, independent makers, and creative entrepreneurs across Staffordshire, Cheshire, Derbyshire, Shropshire, and beyond.
About Andy
If you're like me, you're striving for a life built on your own terms. You've decided to take things in your own hands and create something that matters to you. So it's only natural you'll want to put in all the care and attention you can to your bradning, graphic design and website. As an independent graphic designer with a love of art, craft and creativity I find myself drawn to working with other creative, caring people and have an affinity with them.
Building a life on your own terms is something I get. My partner and I, along with her father, built our own Narrowboat to call our home, from scratch. And by that I mean from scratch. Sheets of bare metal on a workshop floor, bent, shaped and welded by hand. Every part of out home was made by us, from scratch. All this to build the life we wanted, our way.
The things I learned from that process I carry with me into my work and I apply that love of learning to working with clients. Getting to know your story means I can help you tell it with truth. And that is what working with me means. Care, attention, genuine curiosity and a desire to help you reach your goals in life.
What does A Spark, a Flame, a Fire do?
I help small business owners and creative entrepreneurs build confident brands that tell their authentic stories and connect deeply with their customers. Whether you're a sole trader just starting out, a wellness practitioner ready to level up, or an independent maker wanting to stand out — I create design that works as hard as you do.
I believe professional, impactful design should be accessible to every business, regardless of size or budget. My approach is bespoke and human-centred — no templates, no cookie cutters, no off-the-shelf solutions. Every project is an opportunity to build a brand identity that truly reflects who you are and what you stand for.
Who do I work with?
My ideal clients are small, independent makers, creatives, wellness practitioners, artisan producers, and ethical businesses who want to stand out with honest, meaningful design. I partner with people who are passionate about their work and ready to grow with a brand that feels genuinely theirs.
If you're a small business owner in the Midlands or North West asking "how do I get a professional logo without paying agency prices?" — you're in the right place.
Services
Branding & Logo Design for Small Businesses
Tailored visual identities built from scratch — logos, colour palettes, typography, brand guidelines, and everything you need to show up consistently and confidently. Perfect for start-ups, sole traders, and independent businesses wanting a brand that lasts.
Website Design for Small Businesses & Creatives
Custom, SEO-friendly websites built in Webflow, designed to engage visitors and convert them into customers. No bloated page builders, no generic themes — just clean, purposeful design that reflects your brand and gets found on Google.
Graphic & Print Design
Business cards, packaging, flyers, marketing collateral, signage, and more — designed to extend your brand's story across every touchpoint, both on and offline.
Some questions you may have.
Do you work with businesses outside Staffordshire?
Absolutely. While I'm anchored in the Staffordshire countryside, I work with small businesses and creatives across the UK and beyond — all remotely and without any drop in quality or care.
Do you work with businesses outside Staffordshire?
Absolutely. While I'm anchored in the Staffordshire countryside, I work with small businesses and creatives across the UK and beyond — all remotely and without any drop in quality or care.
I've had a bad experience with a designer before. How is this different?
I hear this more than you'd think. Missed deadlines, vague communication, designs that felt nothing like the business — it happens, and it's genuinely frustrating. My process is transparent from the start and I've built a bit of a reputation for being on hand when you need me. You'll never be left wondering what's happening or whether your feedback has landed.
What if I'm not sure what I want — can you still help?
Definitely. It's common for clients to come to me knowing they need something but not exactly what. That's completely normal. The Discovery process is built around asking the right questions to uncover what your business really needs — you don't need to arrive with a brief, a mood board, or any design knowledge. Just bring your story.
Do I have to know anything about design or branding to work with you?
Not at all. My job is to translate what you know about your customers, your values, and your ambitions into something visual. That's why you're here. The best results come from a genuine conversation.
Will my logo and branding actually look professional,
or will it look like a small business made it?
This is one of the most common worries — and a completely fair one. The whole point is that your brand should look like it belongs alongside the bigger players in your industry, regardless of your size. Check out my previous work to see what I mean!