A classic identity for a historic gardens.

A calming, evolving brand identity inspired by the gardens themselves.

What Su and Nigel Needed.

A brand identity that would capture a friendly and approachable feel for her new Art based therapy workshop. The aim was to create something that would appeal across a broad range of people and invite them to take part in various art based workshops for all ages and abilities. Budget was also of importance.

How I helped.

Concept development, Logo Design, Colour palette, Typography, Custom Cyanotype Illustration, Photography.

"We've been working with Andy for some years now. Delighted with his work for Betley Court Gardens in creating a brand identity and the ongoing support as we develop the business."

★★★★★

Su

Logo design.

The Betley Court Gardens logo takes its cue from the monograms of the 18th century and combines the BC letterforms with a flower motif.

Identity design.

The identity is inspired changing nature of the gardens which have evolved over time. Having chosen just the right green to represent the brand, I visited the gardens and took a variety of cyanotype prints from the plants and trees that grow there, capturing a moment in time. The cyanotypes were then coloured and used as illustrative elements in Betley Court's printed materials.

Let's chat about finding the spark in your business.

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