Brand Identity and Logo Design for Little Shop of Creativity

The Little Shop of Creativity is an art therapy workshop for people of all ages and abilities. A Spark, a Flame, a Fire created a friendly, accessible brand identity for it, including logo, colour palette, typography, custom illustration and animation, within a small budget.

Project Details

  • Client: Little Shop of Creativity (art therapy workshop)
  • Service: Brand identity, logo design, illustration, animation
  • Included: concept, logo, colour palette, typography, custom illustration
  • Applied to: tissue paper, box, tote bag, sandwich board

What Ren Needed

Ren wanted an approachable identity for her new art-based therapy workshop, appealing to a broad range of people and inviting them to join sessions for all ages and abilities. Budget mattered.

How I helped

I created an inviting and inclusive identity complete with colour palette, logo in diffrerent lockups, illutration and typographic style

Little Shop of Creativity logo combining a brain, paint palette and speech bubbleLittle Shop of Creativity logo combining a brain, paint palette and speech bubble

Logo design

The logo combines three ideas: a brain shape for art therapy and mindfulness, a paint palette for art itself, and a speech bubble for community and communication.

Brand identity applied to tissue paper, a box, a tote bag and a sandwich boardBrand identity applied to tissue paper, a box, a tote bag and a sandwich board

Logo design

The identity focuses on a playful, accessible illustrative style, capped off with a very flexible colour palette and logo. The illustrations are reminiscent of' paper-cuts by Matisse, but also have a feel of "I could do that". Typographically, the hand crafted feel continues with a paper-cut style font which can be playfully arranged. This is backed up with a more practical and useable typeface when required, such as on screen or where legibility and readability is important. The flexibility of the design work allows Karen to be playful and explore all kinds of possibilities and even create her own illustrations easily, which met the budgetary requirements.

FAQ

What does a brand identity include?

Here it included concept development, logo, colours, typography, custom illustration and animation. I scope each project to your needs.

Do you help with printing?

Yes. Printed items are sourced either by you or by me, and I can advise on papers and finishes so the printed piece suits your work.

Let's chat about finding the spark in your business.

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