What is the Little Shop of Creativity branding project?

It’s a small business branding project created in Staffordshire that combines logo design, color palettes, typography, and imagery to build a cohesive, creative brand identity for a client based in Wigan, Greater Manchester.

Who benefits from this branding project?

Artists, small business owners, and creative entrepreneurs in Wigan and surrounding areas benefit from the project’s creative branding approach.

What makes this branding project unique?

It emphasizes storytelling and creativity, ensuring the brand communicates its personality effectively while standing out visually. The project was executed in Staffordshire while serving a Wigan-based client.

How can I start a branding project with Aspark A Flame A Fire?

Visit the contact page to schedule a consultation with Aspark A Flame A Fire in Staffordshire or remotely for your branding project.

Indie café logo and brand identity design | Village Green

A humanist brand identity for an independent café in the heart of the Peak District.

A minimalist logo design and brand identity for a small Manchester based bespoke furniture business.

What Sara Needed

Village Green needed a brand identity that could do a lot of heavy lifting from day one. As an established but changing independent café in Eyam in the Peak District, they needed to stand out in a competitive landscape, feel distinct from the big chains, and look consistent across every channel, from their exterior signage and takeaway cups to their staff uniforms and Instagram presence. The brief was to create something with real character that would feel at home in the landscape and community around them, while being practically built to work in print, large format, embroidery, and digital from the start.

How I helped

Concept development, Logo Design, Colour Palette, Typography, Brand Guidelines, Print-ready and Digital file deliverables including Coffee Packaging, Menus, Signage, Window Graphics, Promotional Postcards, Gift Vouchers, Thankyou Cards, Aprons, Food Labels and Table Cards.

Logo design

The logo for VIallge Green is humanist at heart. It takes a hand drawn font and customises it to create a contemporary, cohesive logo. It was designed from the outset to be versatile. It's single colour design allows for easy application to various reproduction methods such as spot colour printing on packaging to social media to embroidered or screen printed apparrel. The logo is confident, playful and inviting, reflecting the people centred, ethical values of the family run indie cafe.

Identity

The colour palette draws from the earthy, muted tones of the moorland and the soft, eco conscious values of the cafe itself. In contrast to create a contemprary feel, the complementary blush shade is used to create a feeling of playfulness and friendliness. defined in HEX, RGB, CMYK and Pantone to ensure consistency whether it's appearing on a screen, a printed menu, or a kraft paper cup.

Typography was carefully chosen to balance human warmth and practical legibility, working equally well at small sizes on a loyalty card and large scale on an exterior board. Together, the palette, type, and mark create a brand that feels genuinely rooted in where Village Green is and what it stands for. Learn more about getting started with your own cafe identity here.

Let's chat about finding the spark in your business.

Thanks for your message,
I'll be in touch soon.

Oops! Something went wrong, give it another go! If that doesn't work, please email me

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device analyze site usage via Google Search Console, View my Privacy Policy for more information.

Preferences Deny Accept