Deb's business has a wonderfully calm identity. But it wasn't practical for her to translate that into a website using out of the box solutions which locked her into predetermined templates. Detailed chats between us allowed me to get to know the brand and the visual style that would truly represent her vision. Using Webflow, we could design whatever we wanted, knowing we could integrate other tools to achieve the technical side of things. Combined with custom interaction animations and added smooth scrolling, the look and feel of the site came together as one.

The technical challenges Deb faced meant that having tried out of the box solutions for memberships and courses, she couldn't achieve some of the things she wanted at the same time as having full design freedom to create a beautiful site that engages visitors. Using Webflow in combination with Memberstack, Make, Brevo and Cal.com, we were able to open up the possibilities of combining functionality with a unique and on brand design.

One of the biggest issues Deb was facing was booking clients onto 1:1 and group yoga classes, which she was doing manually via social media. To improve things, the website allows users to book 1:1s and yoga classes via an online calendar, find resources and watch previous videos via their own dashboard which also houses member's only content.