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Betely Court is an 18th-century manor house in the ancient village of Betley, near Newcastle-under-Lyme, Staffordshire. Su from Betley Court approached me to create the preliminary identity design for the Gardens, which are soon to open to the public in order to fund their conservation. The brief was to create a logo and surrounding collateral that reflects the history and also the continuous change and development which has been intrinsic to Betley Court over the years. Key touchpoints of the brief were to consider the evolving nature of the gardens, its place as a conservation area and its target audience of those interested in history and horticulture, as well as for families to enjoy.
The logo design for Betley Court is on the face of it, a simple flower motif, however it is also a monogram of the initials B and C, which references the tradition of monograms at places of status such as Betley Court in the 18th Century. The surrounding colour palette is primarily green and a soft pale cream, which has a calming natural feel. The colours however can be changed for various seasonal palettes during the year, while the overall graphic language is retained and remains distinct.
The use of Cyanotype is key to the Visual Identity of Betley Court. The process of capturing the likeness of an object using a UV sensitive chemical is contemporary to the House's early existence. It captures a fleeting moment and imbues a sense of shifting and changing over time. The Cyanotypes themselves will be taken from plants in the Gardens, maintaining the idea of its ever changing nature.