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Irisia Jewellery

The brief

When Pat first approached me to create artwork for his bespoke Jewellery business, it had a different name and only the fewest elements of brand collateral. He had decided that he needed to match the qualities of his jewellery to his brand to help him sell his wares to the right clients and at a price that reflected its true value. So it was decided that not only would he enlist me to create a logo and surrounding collateral elements for his stalls, shows and online presence, but I was to rename the business too.

The results

Firstly, the name of Irisia was created, based on the name of Iris, Goddess of the rainbow. The concept behind the name being its relation to the shifting colours created during the heating process that is central to Pat's process. The logo takes its cue from the overall 'feel' and style of Pat's Jewellery; a balance of natural form and symmetry.

In terms of colour and visual language, the palette was chosen based on the two major colours seen in Pat's Jewellery and its application to an abstract flowing form again reflects heated titanium.

The typeface, "Brandon Grotesque" was chosen because of its sense of quality and suitability to the jewellery industry along with its balance of geometric form and more humanist qualities.

Irisia Jewellery Bag
Irisia Jewellery banner
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Irisia Jewellery Bag
Irisia Jewellery banner
No items found.