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Martha from Organised Chaos with Kids, wanted to create a new sales channel for her small business, making Sensory Play Dough for children. She, like many micro businesses has set up on Etsy but, as with many clients, wanted to have a space to call her own that she could have total control over, while conveying an independent and professional brand feel. I was commissioned to creat e website that reflected the sustainable, homely nature of the products and also showed a sense of fun, without being overtly childish.
The website created for Organised Chaos with Kids leans into the brand feel and the tone of voice that Martha was looking for. Consistency is achieved with the rest of her brand bu utilising the language colour schemes and fonts defined in her brand pack. Custom animation was used to further enhance the brand feel. Even the buttons have a custom shape and animation that represents sensory dough. In terms of the inner workings the website includes Content management, Blog functionality, e-commerce — including a system where multiple gift items can be added to the same checkout so no need to checkout multiple times to create multiple shipping addresses.
You can view the finished website here