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Charis from sculpted steel needed a promotional print piece for an upcoming exhibition in London. The brief was to create an on brand, creative and unusual print solution that could be produced in budget.
The key brief points were hit by utilising a creative cross fold technique to take the idea of a leaflet to a different place. The cross fold allowed for the use of more interesting layout and imagery and also provided a means of engaging the reader via their interaction with the piece. The result was something that would stand out amongst the other exhibitors print pieces while conveying the Sculpted Steel brand, showcasing Charis' process and her products.