Paul briefed me to provide a logo and visual brand elements to get him started in his professional Project consultancy business. The design had to reflect the high standard of service he provides and also his experience and attention to detail.

As always, the process of getting to know the client and the business they run was absolutely key to the success of the project. We talked at length about the project planning process and how Paul delivers the product he provides. The time spent getting to know Paul led to him explaining the concept of the product triangle. The three core elements of the process of project planning and execution all work together, with priority organically shifting between them. As with many things, the use of colour was also key. Each corner of the project triangle should be green based on Paul's ability to ensure that all three aspects are on schedule and in focus. If any of the three points of the project triangle are neglected they would turn red. To reflect this a gradient of green an blue hues were used to express the organic shift as the project proceeds, as does the size of each corner in relation to another.

The typography of Vanguard has both a technical feel and a friendliness, which was a vital component of Paul's brief, after all to manage a project requires people skills.

As part of the collateral creation, An invoice needed to be designed, that was not only visually pleasing, but a also fulfilled the need for paul to fill in the invoices easily at home without the need for pre printed header paper.