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PROJECTS

Ren & Thread Keyring Backer

The brief

Karen asked me to create a new, more interesting and on brand keyring backer. Her current packaging wasn't really exciting her, so no doubt her customers weren't excited either!

The results

We decided to look at changing up her typography and try to find a better red for her to use. Her original red was printing almost brown. That's often the case as Red is quite difficult to reporduce accurately in print. I took some of her original branding as a starting point and created a new custom islluration as well as sourcing a more appropriate pair of fonts to use across her branding in future.

Ren & Thread Keyring Backer
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